This article from Brandweek was interesting in its own right as a validation of the importance of Social Networking to e-Tailers – but what I found particularly interesting was this quote:
One of every three consumers said they would be more likely to buy a product or service if they knew that a certain amount of the purchase price was being donated directly to a cause or campaign.
Seems like a fairly straightforward feature to add to a shopping cart, but I haven’t seen it before. Maybe That Software Guy will add it to Zen Cart.
